Project Conception

For my BFA Capstone Project, I decided to brand a hotel in Chicago. The Inspiration came from a weekend I spent exploring the city and culture. The brand concept I created involved mixing the hardness of metal with the ruggedness of wood. I used the French word "Parapluie" because it means umbrella and i thought it would be a fantastic name for the a hotel in the "Windy City." I then used the umbrella as a theme for some of the collateral. 

Project Details

For this project I created the stationary for the hotel as well as all of the essential branding that you would want. This included: door tags, soap boxes, key cards, pens, and menu cards that you could take with you as you explored the city.