ALEXRENEW
2021 - PRESENT
Creative Direction | Art Direction | Design | Illustration | Strategy | Research | Leadership
Brand Identity & Strategy | Omni-Channel Campaign | Integrated Campaigns | Print & Digital Design | Social Media Creative | Community Engagement | Event Branding | UX & Information Architecture | Website Enhancements | Advertising Concepts | Storytelling | Motion Graphics | Public Relations | Board Reports | Environmental Graphics | Character Design | Illustration
goals
To create brand awareness and inform the community of ongoing activities, including major infrastructure projects at AlexRenew. Working closely with engineers and stakeholders to distill complex systems into easy-to-digest concepts for public consumption.
branding
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branding |
“The new brand is excellent and very daring.”
The AlexRenew rebrand was a huge shift for the company. Originally chartered as the City of Alexandria Sanitation Authority in 1952, they have been gradually evolving their name and services to match the growth of the community they serve.
In 2024, we restructured their brand to better reflect this evolution. The colors represent the transition from wastewater to non-potable water (almost drinkable water), often represented by the color purple.
EVENTS
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EVENTS |
My team and I have partnered with AlexRenew to brand, market, and design 14 events in the last 4 years. Increasing attendance by 500-900% year-over-year, earning industry awards, and recognition from industry leaders.
Our goals have always been to elevate the community's knowledge of construction events and benefits that impact them through easy-to-understand design and in-person connection. Feedback from the community has been extremely positive.
“The positive response we received from those in attendance at Saturday’s event has been overwhelming”
“It was a great event. Thanks for all of your efforts!”
4 times a year, we brand and advertise for community listening sessions. Being out in the community and answering questions is an important part of our outreach strategy. Ensuring our approach and reach is as inclusive and diverse as the community this client serves.
