Art Director | 2021-Present

• Lead concept development, design, and oversee the execution of digital, motion, and print campaigns for 10+ clients across diverse industries, achieving:

  • 200% increase in online event attendance during COVID-19.

  • 500–900% year-over-year growth in in-person event attendance.

  • 300% increase in social media engagement.

• Translate complex, highly technical information into accessible, compelling content for stakeholders and public audiences, earning two industry awards for outreach and positive public feedback.

• Deliver presentations and influence decision-making through thoughtful concepting and deep consumer knowledge, delivering high-impact and innovative creative with an audience-first approach

• Direct and coordinate copywriters, designers, and motion/video teams, fostering collaboration and ensuring all creative aligns with client goals and brand standards.

• Develop and maintain brand systems and guidelines for new and existing identities, ensuring consistency and scalability across campaigns.

• Strategize and execute multi-variant ad testing (A/B/C), optimizing platform-specific placements, achieving 5M impressions and 35K+ click-throughs.

• Develop and manage a centralized project and asset database, streamlining workflows and reducing asset search time by 40%.

• Manage vendor relationships, budgets, and timelines, ensuring quality and timely delivery of creative assets.

• Research, test, and implement innovative tools and technologies, improving creative efficiency and output quality by 50%.

• Lead company-wide presentations to share learnings and new creative solutions, driving adoption across multiple teams

Senior Graphic Designer | 2018-2021

• Led a team of junior designers, providing training, mentorship, and professional development to elevate team performance.

• Managed a high volume of creative, multi-channel projects for 23 brokers and executive leadership, consistently meeting or exceeding deadlines.

• Designed and art directed custom digital and print experiences, including videos, motion graphics, interactive maps, UI/UX web design, marketing packages, RFPs, proposals, email, branding, and ArcGIS maps.

• Partnered with high-profile national brands, property developers, and executives to produce video, digital, and print assets that aligned with brand goals.

• Incorporated client and stakeholder feedback into design revisions, providing creative solutions to overcome project challenges.

• Maintained strong vendor relationships while identifying and onboarding new partners to expand creative capabilities.

• Organized and managed both online and server-based project archives, ensuring accessibility and consistency across teams.

• Supported industry conferences by producing marketing materials and attending events for professional development and market trend insights.

Manager, Graphic Designer | 2015-2018

• Directed and executed a comprehensive brand refresh, ensuring alignment with organizational goals and market positioning.

• Supervised and mentored a team of junior designers, providing professional development.

• Consulted with clients to assess creative needs, present design concepts, and recommend solutions that aligned with both vision and budget.

• Designed and presented mock-ups for environmental graphics to high-profile accounts, leading to successful project approvals and installations.

• Produced and revised a wide range of print and large-format environmental graphics, from posters to grand-scale installations.

• Managed 15–30 active client accounts, conducting research and delivering creative projects on time and within scope.

• Built and maintained strong vendor partnerships to ensure accurate production and seamless installation of creative work.