Art Director | 2021-Present

Lead concept development, design, and oversee the execution of digital, motion, and print campaigns for 10+ clients across diverse industries, achieving:

• 200% increase in online event attendance during COVID-19.

• 500–900% year-over-year growth in in-person event attendance.

• 300% increase in social media engagement.

Translate complex, highly technical information into accessible, compelling content for stakeholders and public audiences, earning two industry awards for outreach and positive public feedback.

Deliver presentations and influence decision-making through thoughtful concepting and deep consumer knowledge, delivering high-impact and innovative creative with an audience-first approach

Direct and coordinate copywriters, designers, and motion/video teams, fostering collaboration and ensuring all creative aligns with client goals and brand standards.

Develop and maintain brand systems and guidelines for new and existing identities, ensuring consistency and scalability across campaigns.

Strategize and execute multi-variant ad testing (A/B/C), optimizing platform-specific placements, achieving 5M impressions and 35K+ click-throughs.

Develop and manage a centralized project and asset database, streamlining workflows and reducing asset search time by 40%.

Manage vendor relationships, budgets, and timelines, ensuring quality and timely delivery of creative assets.

Research, test, and implement innovative tools and technologies, improving creative efficiency and output quality by 50%.

Lead company-wide presentations to share learnings and new creative solutions, driving adoption across multiple teams.

Senior Graphic Designer | 2018-2021

• Led a team of junior designers, providing training, mentorship, and professional development to elevate team performance.

• Managed a high volume of creative, multi-channel projects for 23 brokers and executive leadership, consistently meeting or exceeding deadlines.

• Designed and art directed custom digital and print experiences, including videos, motion graphics, interactive maps, UI/UX web design, marketing packages, RFPs, proposals, email, branding, and ArcGIS maps.

• Partnered with high-profile national brands, property developers, and executives to produce video, digital, and print assets that aligned with brand goals.

• Incorporated client and stakeholder feedback into design revisions, providing creative solutions to overcome project challenges.

• Maintained strong vendor relationships while identifying and onboarding new partners to expand creative capabilities.

• Organized and managed both online and server-based project archives, ensuring accessibility and consistency across teams.

• Supported industry conferences by producing marketing materials and attending events for professional development and market trend insights.

Manager, Graphic Designer | 2015-2018

• Directed and executed a comprehensive brand refresh, ensuring alignment with organizational goals and market positioning.

• Supervised and mentored a team of junior designers, providing professional development.

• Consulted with clients to assess creative needs, present design concepts, and recommend solutions that aligned with both vision and budget.

• Designed and presented mock-ups for environmental graphics to high-profile accounts, leading to successful project approvals and installations.

• Produced and revised a wide range of print and large-format environmental graphics, from posters to grand-scale installations.

• Managed 15–30 active client accounts, conducting research and delivering creative projects on time and within scope.

• Built and maintained strong vendor partnerships to ensure accurate production and seamless installation of creative work.