Philadelphia Water Department
2025 - PRESENT
Creative Direction | Art Direction | Design | Illustration | Strategy | Research | Leadership
Brand Strategy | Print & Digital Design | Community Engagement | Environmental Graphics
goals
To create brand awareness and inform the community of ongoing activities, including major infrastructure projects at AlexRenew. Working closely with engineers and stakeholders to distill complex systems into easy-to-digest concepts for public consumption.
experiential design
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experiential design |
“I trust Ashley to make the right ”
The mission of this design is to communicate a simple message to impacted residents. Creating a throughline that provides awareness of the project, apologizing for the inconvenience, and a promise of future positive changes to communities heavily impacted.
My team and I have partnered with AlexRenew to brand, market, and design 14 events in the last 4 years. Increasing attendance by 500-900% year-over-year, earning industry awards, and recognition from industry leaders.
Our goals have always been to elevate the community's knowledge of construction events and benefits that impact them through easy-to-understand design and in-person connection. Feedback from the community has been extremely positive.
“The positive response we received from those in attendance at Saturday’s event has been overwhelming”
“It was a great event. Thanks for all of your efforts!”
4 times a year, we brand and advertise for community listening sessions. Being out in the community and answering questions is an important part of our outreach strategy. Ensuring our approach and reach is as inclusive and diverse as the community this client serves.
animation
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illustration
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animation | illustration |
