Creative Direction | Art Direction | Design
Strategy | Research
Multi-Channel Campaigns | Social | Advertising
lewis guinter
botanical garden
2024
brief
Research and design a campaign that will showcase an artist exhibit to draw winter attendance to the botanical garden and drive increased website traffic. Strategize and execute multi-variant ad testing (A/B/C), optimizing platform-specific placements.
media campaign
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media campaign |
Through multi-variant testing on 4 platforms, creating 17 platform-specific deliverables, we were able to reach 5 million viewers with 35,000 click-throughs to the client site over the duration of the campaign.
