Creative Direction | Art Direction | Design | Illustration | Strategy | Research
Print Design | Public Relations | Brand Enforcement | OOH
Philadelphia
water department
2025 - present
brief
Develop captivating signage that reinforces the client’s branding while delivering impactful messaging in a high-traffic area.
construction scrim
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construction scrim |
The Problem
How do we create a scrim that covers a construction site, reinforces brand recognition, tells a captivating story, and allows for flexibility in messaging and scrim length?
Modularity was key.
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Extendable when needed.
Messages that are easy to swap.
the results
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the results |
Over 1,000 feet of construction scrim spanning 22 uniquely sized fences. This design was modular enough to adapt to every situation.
“Absolutely fantastic work. I know you’ve been working so hard. You are a rockstar!”