Art Direction | Design | Strategy
Brand Identity
rva rising
2023
brief
Develop a brand concept for a community organization that reflects the growth and uplifting spirit of Richmond, VA.
brand concepting
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brand concepting |
This bold typeface creates a loud statement that embodies that not only is this initiative helping RVA rise, RVA IS rising. Pairing this declaration with an italic font suggests movement and momentum. This movement is further amplified by the bars that hug each tagline line symbolizing the city, the community, and the individual people, all rising together.
The boldness of the typeface represents strength and confidence, while the italicized elements imply progress and forward momentum. The vibrant colors and deep green enhance the overall theme of rising and moving forward. Together, these elements convey the message of unity and growth for RVA.